San Francisco, CA- Say hello to The Captain, a salty sea-dog who inexplicably loves talking trade show engagement! Here, the Captain breaks down the three kinds of booth rewards, including the one that will get the most prospects into your booth (plus how to get scurvy crew to swab those darn decks). For more information, read “Hooked: How to Build Habit Forming Products” by Nir Eyal.

Photo credit to Chris Violette