Maximizing Booth Effectiveness with a Trade Show Audit at ATX West 2020

Anaheim, CA- Professional trade show consultant Don Colliver conducted an in-depth booth audit and exit interviews for Worcester Polytechnic Institute at the 2020 ATX West Conference in Anaheim, CA. Don immersed himself in the WPI marketing landscape, wrote and delivered iPad surveys and subjective interviews and observed booth flow to learn how WPI’s booth messaging, collateral and engagement matched up with prospect needs and desires. The project culminated with a comprehensive 45-page report with recommendations to increase revenue, qualified conversations and lead count.

ATX West 2020 occurred from February 11th through 13th, 2020 at the Anaheim Convention Center in Anaheim, California.